Author: Joanna van der Hoeven

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It’s out tomorrow!

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New Book Coming out 8 November!

I am so excited for the release of my new fiction series, Witches of the New Forest. Coming out Friday, 8 November! Here is the back cover details:

Deep in the heart of the New Forest in England, lies the little village of Burley. Known for its modern connection to a famous Witch in the 1950s, Burley is now a tourist hotspot for those who are fascinated by the occult and the paranormal. However, there is a much deeper secret known to only a select few in the area.

Witchcraft is real, and there are very powerful practitioners of the art that still live in and around Burley. Magick runs deep within some family lines, passed on from generation to generation. There are also other magickal beings that have existed in the area for thousands of years. As a liminal place, Burley is where myth and magick come together. 

Two Canadian sisters, Hunter, and Ryder, inherit their aunt’s property on the edge of Burley. As they try to decide what to do with their inheritance, they make friends and begin to learn more about the secrets of this special place, and how it is linked to their own heritage.

This is the first part of Hunter’s story. Hunter is the careful and cautious elder sister. A university professor, she is familiar with some of the history of the area. However, Hunter’s world is turned upside-down when she discovers not only her family legacy, but also the extent of her own powers. Her guarded heart is opened by the love of a Druid whose life’s work is in dedication to the land, and whose encouragement to come into her own power, changes her life forever.

(Book 1 of the Witches of the New Forest series)

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Samhain: The Origins of Hallowe’en

This article is in response to an article in my local village newsletter, declaring the so-called “evils” of Hallowe’en. Hallowe’en is not evil and is, in fact, a very ancient British tradition that spread to North America.

Hallowe’en stems from an ancient British tradition of the Celtic peoples. It was, and still is known as the festival of Calan Gaeaf (Welsh) or Samhain (Irish) which begins at sunset on the 31st October and runs to sunset on the1st November accordingly. The Celtic year was divided into two halves, the light half and the dark half. The light half began at the beginning of May, which marked the start of summer. The dark half began at Samhain (Irish) or Calan Gaeaf (Welsh) which marked the start of winter. The word Samhain is thought to be derived from “summer’s end”, being a linguistic inversion of sam-fuin.  Samhain is a time that lies between times, and is a time that is not a time. It is the end of summer, and marks the time just before we enter the dark half of the year, often referred to as the Celtic New Year. It is a liminal time, and begins at dusk on 31st October on the calendrical year. (All Celtic holidays begin at dusk, the day before the calendrical date.) Some Druids follow a more agricultural or seasonal calendar, and celebrate Samhain when the first frosts appear. 

Samhain is known popularly today as Hallowe’en. This stems from the Christian Hallowmass. What is interesting to note is that the Feast of All Saints, which follows the day after Hallowmass used to take place in May. It was moved in 834 to the 1st November, presumably to compete with the more Pagan traditions in an attempt to move the common folk away from such beliefs and practices.

Samhain is a time to remember the dead, and to welcome them. The dead are never far from us, and the Celtic worldview comprised a sort of ancestor veneration found the world over in Pagan traditions. Deceased relatives could come and visit the home, and so door were often left unlocked so that they could enter. Some use the tradition of a “Dumb Supper”, where food and places are laid out alongside the family’s fare for the dead, and the meal is eaten in silence. These plates were then taken outside as offerings to the spirits and the Fair Folk. Hollowing out turnips or sugar beets, and later pumpkins (which were/are much easier to carve) and placing a candle inside could provide a lantern by which the dead could find their way. Candles may have been left in windows as well, to help guide the way. Apples as well have a place at this festival, for one of the traditions was for a maiden to peel an apple and throw the peel over her shoulder: the letter that it formed was the initial of the name of the man she would marry. The custom of bobbing for apples is also thought to derive from Samhain traditions, with the lucky (and wet!) winners receiving fortune for the rest of the year. Brushing your hair and eating an apple while looking in a mirror at Samhain was said to reveal in the reflection the face of your true love. Modern-day trick or treating is said to come from the ancient buachaillí tui, disguised people who characterised the dead and lead a white mare (hobby horse) called Láir Bhán. This horse was symbolic of the goddess of the land.

At Samhain, when we arrive at summer’s end, is a liminal time. The veils between this world and the Otherworld are thin, and so we see the custom of dressing up or guising to protect the living from the “unhappy dead”. It could also be seen as an acknowledgement of the dead returning, and as a sort of celebration of the fact.

Samhain was celebrated by the Druids in Ireland high on the hilltops with fire, from an ancient ritual on Tlachtga or the Hill or Ward in Meath.  Tlachtga was sacred to the Druids, whereas Tara was the place of the High King. Tlachta could be viewed from Tara, and a fire on Tara may have been lit in response, allowing the Druid’s to light their fire first, in their role as advisors.  The Feast of Tara took place three days before and three days after Samhain. There is an alignment of the sun and moonrise from at Samhain from Tlachtga to a standing stone in Slieve na Caileach and also Lambay Island. Tara has an alignment from the Samhain sunrise to “Lugh’s Seat” at the “Pillars of Samhain” and a cairn dedicated to the goddess, Mór-Ríoghan above the Keash caves in County Sligo.  In Irish tradition many ancient hills and fairyforts were connected by paths which the Sidhe were said to travel. At Samhain, the Celts would be taking their cattle down from the high grounds to their winter lodgings, and so would the Fairy Folk. It was wise to avoid the fairy paths or alignments on this day/night for this very reason.

At Glastonbury in Somerset, England, the Wild Hunt is said to ride out of the hill of Glastonbury Tor, with Gwyn ap Nudd, the Lord of Annwn at its head. He collects the souls of those who have died over the past year, and acts in the role of psychopomp, leading the souls to their rightful place in the Otherworld or afterlife. Fire rituals may well have been a part of ancient ceremony on the Tor, being a hill that could be seen for many miles in the surrounding flat countryside. Recently, a Samhain fire festival honouring The Wild Hunt now takes place at Glastonbury Tor every year, and is hugely popular, with modern-day Druids officiating the ceremonies.

In County Derry in Ireland, they celebrate the Spirit of Samhain, or Spiorad na Samhna. It is a hugely popular event, with over 30,000 people coming to participate and enjoy the festivities today, with a parade and fireworks, acrobats, fire-breathers, stories, song and more. This is echoed in Edinburgh, Scotland, where the Beltane Fire Society also holds a Samhuinn event every year. This began in 1995 and has grown ever since, with street performance and theatre in the heart of the city. A large, dramatic ritual ceremony is created and re-enacted each year by different groups which include dancers, drummers, actors and more.

So as you can see, Hallowe’en is not evil. It is an ancient tradition which people across Britain are still practicing today. It is a celebration and veneration of our ancestors, much as others festivals across the world do at this time of year, such as Dios de los Meurtos, or the Day of the Dead in Mexico. Simply because something is not Christian, doesn’t make it evil.

Resources:

Baker, Des “Spiora na Samhna”, Underground Short Film Festival, 2015

Butler, Dr Jenny ” The Festival of Samhain & Halloween in Ireland “, Crypt Interview

Eastwood, Luke “Tlachtga and the Ancient Roots of Hallowe’en/Samhain”, Order of Bards, Ovates and Druids

Hutton, R. (2011) Blood and Mistletoe: The History of the Druids in Britain: Yale University Press

Restall Orr, (2016) E. This Ancient Heart 2016 Moon Books

Restall Orr, E. (2004) Living Druidry: Magical Spirituality for the Wild Soul: London: Piatkus Books Ltd

Talboys, G. (2002) Way of the Druid: Rebirth of an Ancient Religion: O Books

Telyndru, J. (2005) Avalon Within: A Sacred Journey of Myth, Mystery and Inner Wisdom

van der Hoeven, J. (2014) The Awen Alone: Walking the Path of the Solitary Druid: Moon Books

van der Hoeven, J. (2021) The Book of Hedge Druidry: A Complete Guide for the Solitary Seeker: Llewellyn Worldwide

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Some Words about my new fiction series, Witches of the New Forest, and Book 1: Hedge Witch!

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Deer Rut 2024

Here are some photos from Sunday, when I took a few friends out onto the heath for the deer rut!

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Psst… It’s Here… NEW BOOK!!!

I’ve started writing a new fictional series, called Witches of the New Forest. The Kindle edition of the first book, HEDGE WITCH is now up and available for pre-order – yay! The paperback version will be ready for pre-order next week. This is the first installment of my new fictional witchy series set in the little village of Burley, in the New Forest 🙂 Here is the synopsis:

“Deep in the heart of the New Forest in England, lies the little village of Burley. Known for its connection to the flamboyant Witch, Sybil Leek in the 1950’s, this place is now a tourist hotspot for those who are fascinated by the occult and the paranormal. However, there is a much deeper secret known to only a select few in the area.

Witchcraft is real, and there are very powerful practitioners of the art that still live in and around Burley to this day. Magick runs deep within some family lines, passed on from generation to generation. There are also other magical beings that have existed in the area for thousands of years. As a liminal place, Burley is where myth and magick come together.

Two Canadian sisters, Hunter and Ryder, inherit their aunt’s property on the edge of the village. As they learn more about Burley, they also begin to learn more of their own heritage and how it is woven into the secrets that lie in the heart of this quaint little village.

This is the first part of Hunter’s story. The eldest, Hunter is the careful and cautious sister. A university professor, she is familiar with some of the history of the area. However, Hunter’s world is turned upside-down when she discovers not only her family legacy, but the extent of her own powers. Her guarded heart is opened by the love of a man whose life’s work is in dedication to the land, and whose encouragement to come into her true power changes her life forever.”

I am having so much fun writing fiction again. The characters write the story for me, and I’m just sitting back and watching all the fun, drama, intrigue and action! The first three books are all planned, and I’m already a third of the way through the second book, which is also the second part of Hunter’s story. The third book will be her sister’s (Ryder’s) tale. If you’d like to read something fun, funny, witchy, romantic and feel-good, then join me in the New Forest with this new series.

Here’s the link to pre-order the Kindle edition now! It will be sent to your e-reader on 28 October, just in time for Samhain 🙂 Paperback edition will be available for pre-order next week, so I’ll keep you posted when that is released.
https://www.amazon.co.uk/dp/B0DJL1X635/

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The Struggle is Real

Pagan books sales have gone down radically in the last year and a half, despite the increasing number of books being made available. It seems to reflect what many of us authors have been worried about for several years now. The sales aren’t even made up with e-books, as those have dropped significantly as well. Audiobooks for non-fiction still aren’t that popular either, and the revenue from them has always been minimal. So why is there this sudden and sharp decline in books sales?

When I first started learning about and practicing various forms of Paganism in the early 1990’s, books and events were the go-to places to gather the information that I sought out. The choice of books available in the bookstores was only a handful stuffed somewhere in the “New Age” section. The internet didn’t exist, but you could order books from glossy catalogues that companies such as Llewellyn provided, which wasn’t too bad if you lived in the US but if you lived anywhere else, the shipping fees were astronomical. And so you just had to make do with what your local bookstore provided. If you were lucky to have a witchy type shop near you, the selection was a little better, but shelf space was always at a premium. And we didn’t even bother much with libraries back then, because they would never stock those sorts of books in the first place. Finding books to read was a real struggle, but such a joy when you did find one that resonated with you.

The coming of the internet was a huge blessing for the Pagan community who wanted to connect with others, talk about authors and books and find solace with others when the community was so small and so widespread. Books began to be marketed online, which was a real boon to the publishing industry. And yet, with more people online than ever before, what has happened to book sales lately? Surely they should still be increasing?

Nope. I’ve talked to my publishers, I’ve talked to other authors and everyone is seeing a real downturn in books sales. We’ve been scratching our heads, trying to figure out why. As book lovers ourselves, it’s difficult to fathom how this downturn has come about so suddenly. So here is my take on what’s going on, and how it could very well spell the end of non-fiction books in the coming future.

  1. People can get information for free online. As people are online more and more and there are so many different channels to get information from, why buy a book? You could watch a video, read a blog and receive a ton of information anywhere for free. I know that if I was a youngster just starting out, the majority of my information would be garnered from this form of transmission simply because it is free.
  • People don’t have spare cash to buy books right now. Everyone I know is hurting more and more financially, and if it comes down to buying your groceries for the week or buying a book, you will buy the food. I hope.
  • You can find pirated copies of pretty much anything online. Need I say more?
  • Attention spans are waning. It’s a fact. “In the early 2000s, she and her team tracked people while they used an electronic device and noted each time their focus shifted to something new—roughly every 2.5 minutes, on average. In recent repeats of that experiment, she says, the average has gone down to about 47 seconds.” https://time.com/6302294/why-you-cant-focus-anymore-and-what-to-do-about-it/ (I actually had trouble reading this article, not because of attention span but because four different pop-ups kept interrupting my reading. Oh, the irony.)
  • When a book is released, it is competing will millions of other books these days. With so much choice, it’s wonderful for the reader out there. But for the author? It seriously dilutes the sales. Unless you have a slick marketing team that works for you.
  • Authors can’t afford slick marketing teams. The shift in lots of publishing has been to place the onus of marketing up on the author, as the publishers have to make cuts somewhere just to stay competitive. Most authors aren’t marketers. I spent nearly a decade in marketing for a world-famous music venue here in England. That has seen me in good stead for the last ten years, but even now I’m struggling against a tide of everything that I’ve mentioned above.

The struggle is real, folks. I hope one day that books will have a resurgence, that cosying up with a book on a rainy day will replace hiding under your duvet with your smartphone. There is just something about a book, something that feels like an old friend you can turn to, something that you can hold in your hands, that ages even as you age, the feel of something material rather than something immaterial.

 Go analogue for a while. Slow down. Smell the books along the way. Because who knows how long they’ll be here?

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The Season of Change

The Autumn Equinox is a brief moment in time where we are poised on the knife’s edge, about to tumble from summer into winter. It is a liminal time, where the transition from the long summer days to the long winter nights is keenly felt. The winds blow differently and stronger, the evenings are creeping in, the sun is not as high in the sky and offers a golden slant in the afternoons. The leaves are changing, the green is melting into golds and the riotous season of growth has ended. The deer have shed the velvet from their antlers and are fattening up, preparing for the rut. Acorns begin to ripen and fall from the oaks; beech nuts and hazelnuts too. Jays and squirrels are caching their nuts and badgers delight in the longer shadows and plentiful food.

For us humans, it is also a time of harvest. The apples are ripe and ready, the potatoes and onions form the second harvest after the cereal crops were gathered in August. Tractors rumble through the tiny village streets with loaded wagons full of produce, taking them to large storehouses or shipping trucks to dispense throughout the country. It is a busy time, with lots of dust in the air and the moon and sun often rising red in the lower atmosphere.

In an age when we can get almost any fruit and veg from a large superstore at any time of year, the importance of harvest is often lost to many. Why celebrate a harvest festival when we have supermarkets on our doorsteps? What need do we have to honour this important time of our ancestors? We live in the here and now, some may say. But all the food that is available in the supermarkets and stores comes from somewhere, from a place that had to work with the elements and seasons in order to grow the food, to take in the energy of that land to produce something that will sustain us. This is what is important, and why it is also important to remember this time for our ancestors of the not so distant past. It has only been in the last twenty or thirty years that all sorts of produce has become readily available throughout the year. When we forget the hardships of our ancestors, we forget a large part of their stories and where we came from, taking for granted many of the liberties that we live with today.

There’s a joy to be found in remembrance. There is also a joy in the turning of the seasons, from the light to the dark, from the harvest to the hunt, from summer to winter. Celebrating these turning points helps us to keep moving with the flow instead of getting stuck wishing that it was still summer. We allow the energy of the season to move freely through out bodies, as we should in any earth-based religion or spirituality. Nothing stays the same, and acceptance of that is perhaps the greatest gift that we can give to ourselves.

So honour this wonderful time. Celebrate the shift from shorts to jeans, drink all the pumpkin spice coffee you desire, wear hats and scarves and kick up autumn leaves on the path. Drink in the scent of woodsmoke and decay, feel the fresh breezes on your face. Settle in with a good book on the longer nights, light a candle and let your imagination roam. Think of the ancestors as you bite into that freshly picked apple, and honour all the changes that you yourself have undertaken.

Blessings of the Autumn Equinox, Mabon and Alban Elfed to you all.