What is it like being a Pagan author? Well, it might not be quite what you think! Growing up, I had always wanted to be an author. I wanted to write fantasy fiction, and indeed have written a fantasy book and hope to do more. This year I’m considering trying my hand at some modern, witchy fiction, alongside other books that I am working on. I hope to post up samples up on my Patreon page, along with other writing that I am currently working on later in the year. So, back to the question, what is it like being a Pagan author?

It’s wonderful to be able to share my journeys, my insights and my experience with my readers. To put information out there into the wide world, and have people respond to it is incredible. It can feel like you are setting your work free, to go where it needs to, while at the same time feeling scary as you don’t know how it will be received. But I have had the joy of so many people connecting with me, messaging me, emailing me and commenting here on my blog and on my other social media platforms about how much my work has resonated with them. It fills my heart with joy to know that I have helped, inspired or guided someone on their journey. That in some way I have helped others in this community.

When writing a book about your religion or spirituality, you are sharing a very intimate part of yourself. You are putting this out into the world, and hoping that it doesn’t get destroyed by negativity. You want to be well-received, or else it can feel like sending your child to school and they come home and tell you how they’ve been bullied all day. Putting work out there means sticking your head above the parapet. You are doing something you love, but you have to hope that the outside world will not destroy that love. It takes courage to write.

However, if you are considering becoming a Pagan author, don’t give up your day job! For most authors in any genre, writing is something that they have to do on the side, because the pay just isn’t that great. Until you can sell hundreds of thousands of books, your income will not support this career choice full-time. Many authors, myself included, have other platforms that help to support us, such as on Patreon. I also have a Bandcamp page, where I share music, podcasts, meditations and more as a sideline to my writing. If I was living alone, I wouldn’t be able to survive on these avenues alone. Many people know of my YouTube channel, and again that is an excellent venue for my creativity, but I do not make any money from it, as I refuse to monetise my channel. If I can’t control the type of advertising that appears on there, I won’t do it, and I feel that there is too much advertising in the world as it stands. To think that a MacDonald’s advert could appear in one of my videos just makes my skin crawl.

Royalties paid on books range from the usual 10% net income on every sale (that means that after everyone such as the retailer, the publisher etc. have taken their cut, you then get 10% of what’s left), to perhaps 15% if you sell more than 10,000 copies. Some publishers go up to 20% or 25% if you sell  a whole bunch more, but again that is net income and still isn’t all that much. Audiobooks usually offer the same, but can go up to 25% from the start, depending on your contract. E-books, similar percentages applies.

As a Pagan author these days, you are also expected to do a bunch of marketing. The publishers will initially do a big push at the release of your book (if they are any good), but then it is usually up to you to maintain the momentum. If you already don’t have much time on your hands, using any spare time for marketing can be an issue. Knowledge of all the different platforms is required, and many Pagan authors have to teach themselves how to use them, how to create a “brand” for themselves and more. Again, this is not an easy thing to do, especially if you are not into that sort of thing (most of us aren’t).  It doesn’t always work either, which can result in taking time away from your writing. Getting a publicist can help with this, but the amount that you pay them will usually cancel out, or at least take a huge chunk of any profit you do make from the sales of your book. We are not big-time authors, we are selling to a very niche group of people with very different interests than your popular crime, horror, thriller, fantasy, or romance author.

Essentially you will need to be tech savvy, when all you want to do is snuggle up with some cottagecore.

The time it takes to create a good book is also a factor. It takes me usually a year to research for a new book, and there will always be years of learning before then which are added to the mix. Then there is a year of writing that follows.  A good book doesn’t just happen in a couple of months. After the research and the writing, it then goes through several editing processes. Then there is the discussion of artwork (the book covers and interior artwork), and the correspondence between yourself and your editors regarding these and everything else mentioned above.

It has a lot to do with finding a balance between all these things: between the work that is less enjoyable than writing, and the writing itself. It is also being open to trying new experiences and taking on information and suggestions from others regarding your work. There is an essential task of taking good care of yourself as well, so that you don’t burn out while trying to balance all these things such as the research, the writing, the marketing, the design, the branding, etc. It is essential to take some time out to rest, to recharge and to ground yourself and your practice once again.

Often, as authors we are so busy writing about our spiritual practices that we don’t get much time to actually do them!

These periods of rest are necessary so that you have the energy to go somewhere new with your practice, to try new things and have new experiences. This will allow you to write about these new experiences and lessons instead of just re-hashing all your previous material.

Having a good publisher is for me essential. Self-publishing is extremely difficult, and it a lot of hard work. Publishers usually have much larger platforms to operate from than an individual, and so will sell more books generally. There are one or two self-published Pagan authors who have made it on their own, some of whom are now publishing through well-known companies. Finding good self-published material can be a challenge, as the expertise in editing, design and manufacture usually just isn’t there. Producing your own self-published work requires a knowledge and skill set that most authors don’t have and need to learn. Despite years of working in marketing for a world famous concert hall, my two self-published works still only sell a handful every year. My works with publishers such as Llewellyn sell a great deal more.

I am so grateful to my publishing team at Llewellyn for all that they have done for me and my work. I have published my last two books with them (The Book of Hedge Druidry and also The Path of the Hedge Witch) and am releasing another one with them in the autumn of 2024. Their years of experience and expertise has helped me to create my best work with them. Just with regards to proof-reading and suggestions in the editing process, they are hands down the best. They are also the oldest publisher of Pagan material, and so have that accolade behind them, reaching not only those of us who have been buying their material for decades, but also reaching out to people new to Paganism and all its various traditions. They are a company that has evolved over the decades, learned invaluable lessons and now produce the most wonderful books!

We authors live in a very different world to those authors who were releasing books 20, 30, 40 years ago. We have had to learn to multitask on a whole other level. We live in a consumer culture, and that takes its toll on the writer. We are expected to create content for various online platforms, and not just produce a book. We have and maintain our own websites and social media. Requests to do unpaid work, such as speaking at conference, writing articles for magazines, do interviews for other brands on their platforms: it all adds up. Authors often can’t give enough to meet the demand for free material. I know of authors that have over 88,000 subscribers on YouTube, but have less than 20 people supporting them on Patreon. So many people just want to consume content for free. The books often get lost, or ignored. Who can be bothered to buy and read a whole book when there is so much info out there online for free? Or available via illegal downloading?

That is another issue that authors today face: illegal sharing and downloading of their books on various internet sites. Most of these are scams intended to install trojans on your device, but some actually do offer your book to others for free. I’ve had to tell people to take down my book from their websites, as what they were doing is illegal. If anyone is offering you a pdf version of a book, know that it is an illegal download, and the author is not getting paid one penny for it. If money is tight, there are always libraries and second-hand book shops both in the flesh and online that you can visit to obtain the material legally, and still allow the author the benefit of the sale of at least one book in the process. I’ve written a whole other blog post about that HERE.  

Authors just have to try to navigate living in a world that is all about consumption, rather than conservation. It is hard to live and work in this kind of environment and still preserve the work that we are able to produce. We can’t give enough away for free, and so others will do it for us.

This takes me on to the issue of artificial intelligence.  The upside to all your hard work means that you reach a greater audience of people. The downside is that you reach the wrong kind of people, who are willing to take advantage of your hard work without doing any of their own. As of writing this blog post, I’ve had at least two of my books put through an AI programme to be “rewritten” for someone else to cash in on. And currently there is no law to stop them from doing that. When buying books, please do try to ensure that they are written by actual authors, rather than robots. Check for a website for the author, as well as taking a look at how many books they have released lately. For example, the “author” Mari Silva released four or five books in February 2024 alone. This either means that there is a group of ghost writers going under that name, or that the works have been processed and stolen from other authors using artificial intelligence. The fact that within six months to a year of some popular book releases by real authors in the community, “Mari Silva” then releases a book on the same subject, with similar contents just differently arranged. This deeply suggests an AI theft of someone’s hard work. And with the programmes being so good lately, it’s impossible to tell the difference between a real author and a robot just from reading the work.

Again, this all relates to a culture of consumerism, with its inherent greed, rather than a culture of preservation. We need to help preserve the hard-working authors that do the work, and who usually get paid very little in return in comparison with other forms of employment. We need to support the authors we love, however we can, whether that’s moral or financial support. We also need to buy more books, if we have the resources, instead of getting all our content online through other means.

Of course I am biased in my opinion, because I am an author. But I am also a reader, and I LOVE books. There is nothing like holding a new book in your hands. I remember saving up my pennies in my early days of college back in 1991, and then doing the hour-long bus journey to the witchcraft shop in downtown Montreal where I could buy a new book to help me on my journey. These books and their authors became not only my mentors, but also my greatest spiritual friends. Even though some have passed on from this world these past 30 years, their words still live on and I feel their presence in my life and in my work.

Being a Pagan author is a wonderful career, if you can make it work. It’s not an easy route to success, and it still succumbs to the dream of “overnight fame” and the like. The odds of that happening are similar to being an overnight pop star, or YouTube influencer. You can produce the most beautiful content on any platform, but whether or not it gets picked up is rather random.

However, if you have something to say, if you have a skill to impart, if you have inspiration whispering in your ear to go and write than book, then go for it! And I wish you all the best! Knowing that you can make a difference in people’s lives is worth all the challenges that you will face in this line of work.

Blessings to you all.

---

Available now, my new book – The Path of the Hedge Witch: Simple, Natural Magic and the Art of Hedge Riding: https://www.amazon.co.uk/Path-Hedgewitch-Simple-Natural-Riding/dp/0738772283

Join my Patreon community: https://www.patreon.com/joannavanderhoeven

Website: http://www.joannavanderhoeven.com/

Bandcamp (podcasts, music and more): https://joannavanderhoeven.bandcamp.com/

Blog: https://downtheforestpath.com/

Facebook: https://www.facebook.com/joannavanderhoeven

Instagram: https://www.instagram.com/joannavanderhoeven/

YouTube: https://www.youtube.com/channel/UCkI8C2dqmUb-eatjxaDWXmw   Buy my book – Hedge Druidry: A Complete Guide for the Solitary Seeker: https://www.amazon.co.uk/Book-Hedge-Druidry-Complete-Solitary/dp/0738758256