witchcraft

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The Struggle is Real

Pagan books sales have gone down radically in the last year and a half, despite the increasing number of books being made available. It seems to reflect what many of us authors have been worried about for several years now. The sales aren’t even made up with e-books, as those have dropped significantly as well. Audiobooks for non-fiction still aren’t that popular either, and the revenue from them has always been minimal. So why is there this sudden and sharp decline in books sales?

When I first started learning about and practicing various forms of Paganism in the early 1990’s, books and events were the go-to places to gather the information that I sought out. The choice of books available in the bookstores was only a handful stuffed somewhere in the “New Age” section. The internet didn’t exist, but you could order books from glossy catalogues that companies such as Llewellyn provided, which wasn’t too bad if you lived in the US but if you lived anywhere else, the shipping fees were astronomical. And so you just had to make do with what your local bookstore provided. If you were lucky to have a witchy type shop near you, the selection was a little better, but shelf space was always at a premium. And we didn’t even bother much with libraries back then, because they would never stock those sorts of books in the first place. Finding books to read was a real struggle, but such a joy when you did find one that resonated with you.

The coming of the internet was a huge blessing for the Pagan community who wanted to connect with others, talk about authors and books and find solace with others when the community was so small and so widespread. Books began to be marketed online, which was a real boon to the publishing industry. And yet, with more people online than ever before, what has happened to book sales lately? Surely they should still be increasing?

Nope. I’ve talked to my publishers, I’ve talked to other authors and everyone is seeing a real downturn in books sales. We’ve been scratching our heads, trying to figure out why. As book lovers ourselves, it’s difficult to fathom how this downturn has come about so suddenly. So here is my take on what’s going on, and how it could very well spell the end of non-fiction books in the coming future.

  1. People can get information for free online. As people are online more and more and there are so many different channels to get information from, why buy a book? You could watch a video, read a blog and receive a ton of information anywhere for free. I know that if I was a youngster just starting out, the majority of my information would be garnered from this form of transmission simply because it is free.
  • People don’t have spare cash to buy books right now. Everyone I know is hurting more and more financially, and if it comes down to buying your groceries for the week or buying a book, you will buy the food. I hope.
  • You can find pirated copies of pretty much anything online. Need I say more?
  • Attention spans are waning. It’s a fact. “In the early 2000s, she and her team tracked people while they used an electronic device and noted each time their focus shifted to something new—roughly every 2.5 minutes, on average. In recent repeats of that experiment, she says, the average has gone down to about 47 seconds.” https://time.com/6302294/why-you-cant-focus-anymore-and-what-to-do-about-it/ (I actually had trouble reading this article, not because of attention span but because four different pop-ups kept interrupting my reading. Oh, the irony.)
  • When a book is released, it is competing will millions of other books these days. With so much choice, it’s wonderful for the reader out there. But for the author? It seriously dilutes the sales. Unless you have a slick marketing team that works for you.
  • Authors can’t afford slick marketing teams. The shift in lots of publishing has been to place the onus of marketing up on the author, as the publishers have to make cuts somewhere just to stay competitive. Most authors aren’t marketers. I spent nearly a decade in marketing for a world-famous music venue here in England. That has seen me in good stead for the last ten years, but even now I’m struggling against a tide of everything that I’ve mentioned above.

The struggle is real, folks. I hope one day that books will have a resurgence, that cosying up with a book on a rainy day will replace hiding under your duvet with your smartphone. There is just something about a book, something that feels like an old friend you can turn to, something that you can hold in your hands, that ages even as you age, the feel of something material rather than something immaterial.

 Go analogue for a while. Slow down. Smell the books along the way. Because who knows how long they’ll be here?

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The Season of Change

The Autumn Equinox is a brief moment in time where we are poised on the knife’s edge, about to tumble from summer into winter. It is a liminal time, where the transition from the long summer days to the long winter nights is keenly felt. The winds blow differently and stronger, the evenings are creeping in, the sun is not as high in the sky and offers a golden slant in the afternoons. The leaves are changing, the green is melting into golds and the riotous season of growth has ended. The deer have shed the velvet from their antlers and are fattening up, preparing for the rut. Acorns begin to ripen and fall from the oaks; beech nuts and hazelnuts too. Jays and squirrels are caching their nuts and badgers delight in the longer shadows and plentiful food.

For us humans, it is also a time of harvest. The apples are ripe and ready, the potatoes and onions form the second harvest after the cereal crops were gathered in August. Tractors rumble through the tiny village streets with loaded wagons full of produce, taking them to large storehouses or shipping trucks to dispense throughout the country. It is a busy time, with lots of dust in the air and the moon and sun often rising red in the lower atmosphere.

In an age when we can get almost any fruit and veg from a large superstore at any time of year, the importance of harvest is often lost to many. Why celebrate a harvest festival when we have supermarkets on our doorsteps? What need do we have to honour this important time of our ancestors? We live in the here and now, some may say. But all the food that is available in the supermarkets and stores comes from somewhere, from a place that had to work with the elements and seasons in order to grow the food, to take in the energy of that land to produce something that will sustain us. This is what is important, and why it is also important to remember this time for our ancestors of the not so distant past. It has only been in the last twenty or thirty years that all sorts of produce has become readily available throughout the year. When we forget the hardships of our ancestors, we forget a large part of their stories and where we came from, taking for granted many of the liberties that we live with today.

There’s a joy to be found in remembrance. There is also a joy in the turning of the seasons, from the light to the dark, from the harvest to the hunt, from summer to winter. Celebrating these turning points helps us to keep moving with the flow instead of getting stuck wishing that it was still summer. We allow the energy of the season to move freely through out bodies, as we should in any earth-based religion or spirituality. Nothing stays the same, and acceptance of that is perhaps the greatest gift that we can give to ourselves.

So honour this wonderful time. Celebrate the shift from shorts to jeans, drink all the pumpkin spice coffee you desire, wear hats and scarves and kick up autumn leaves on the path. Drink in the scent of woodsmoke and decay, feel the fresh breezes on your face. Settle in with a good book on the longer nights, light a candle and let your imagination roam. Think of the ancestors as you bite into that freshly picked apple, and honour all the changes that you yourself have undertaken.

Blessings of the Autumn Equinox, Mabon and Alban Elfed to you all.

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The Mabon Debate

There is some debate in the Pagan community about using the word ‘Mabon’ to refer to the Autumn Equinox. In 1974, Aiden Kelly was looking for a name to put to the Autumn Equinox that had similarities to the descent of Kore or Persephone. He chose Mabon from Welsh literature, the son who was stolen away from his mother and which Culhwch was tasked to find to win the hand of the beautiful Olwen. With the aid of King Arthur he did indeed free Mabon from his imprisonment, as told in the Tale of Culhwch and Olwen in the Mabinogi.

At first glance, it would appear that Mabon’s disappearance and rescue has very little to do with the equinox, and the similarities between his story and that of Kore can appear tenuous at best. However, there are other aspects to Mabon that do very much relate to the Autumn Equinox, which I haven’t seen discussed anywhere (but that may just be because I live in a cave deep in the woods).

I think the most important aspect of Mabon is that it was said that he was the greatest hunter of all time. And when does hunting season begin? For the majority of hunted animals which here in the UK are birds, it is around the Autumn Equinox when the season really gets underway. Deer hunting technically starts at the beginning of August, but the deer are hard to find as they are still hiding away from the summer’s heat until it gets dark. It is around the Autumn Equinox when you are able to see them out again during the day, from late afternoon onwards.

It is also when the constellation of Orion (The Hunter) becomes more visible in the night sky, albeit still in the east before dawn but slowly awakening and becoming more ‘upright’ so that he can stride across our skies followed by his hound during the winter months. As well, it’s when the temperature shifts, and the warmth leaves us as the cold northerly winds begin to blow, hinting at the Wild Hunt and winter’s reign to come. So yes, for me the honouring Mabon as the hunter does make sense at this time of year, though that may not have been the original intention.

Some argue that our ancient ancestors did not care about the autumn or spring equinox. To that, I would say look to our ancient megaliths.  In 1966, C. A. ‘Steve’ Newham found an alignment for the equinoxes at Stonehenge by drawing a line between one of the Station Stones with a posthole next to the Heel Stone. The equinox sunrise is beautifully framed by the Gossan Stones in the Wicklow Mountains, Ireland. Callanish in Scotland has an alignment with the equinox, and so does Newgrange in Ireland. Most of these places are famed for their solstice alignments, but they also do have other alignments which are not only solar, but lunar as well.

At the Autumn Equinox here in the rural British countryside we are also in the thick of harvest season, which begins at the start of August and runs through to the end of October. As such, some people argue that we should be celebrating Harvest Home. I love that name, but the origins are unclear. It may have been derived from Germanic Pagan traditions that have since been co-opted by the Christian Church, but we can’t quite be sure of its Pagan roots. Harvest Home services are held in many local, rural churches including the one in my own little village on the Suffolk Coast in the East of England. Today Harvest Home is now very much associated with Christianity. That’s not to say that we can’t incorporate it into our own festivals, because it’s what traditions from all over the world have done and still do over time. We learn, borrow and make stuff our own all the time. The Romans were masters at it. But that leads us to the argument of cultural appropriation.

The cultural appropriation argument against Mabon is that it is using a Welsh word/cultural hero and throwing it into ritual without awareness or regard for where it came from. And this is a wholly important thing to consider. However after you’ve done the research, and you find Mabon is known as the greatest hunter then the correlations to this time of hunting and harvesting make more sense, and seem less tenuous. As well, if we believe that we shouldn’t be using Welsh words in our Wiccan, Witchcraft, Druid [insert name of Pagan tradition here] then we really shouldn’t be using Samhain, or Beltane, or Imbolc, should we? We are using the words that have lasted through the years, but if we are not Irish or Scottish for instance, should we even be using these words in our traditions? I think of how many people today still say that Samhain is the Celtic New Year. On the flipside of that, I wonder how many people honour the god Belenus at Beltane? These are all Gaelic words that have been co-opted and given a different flair for various rituals in different Pagan traditions today that sometimes retain very little of the original source.

So should we rewrite all our traditions’ rituals and give them all new names?

Maybe.

But I still like Mabon.

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Witching Around Podcast

This month the Witching Around podcast features…. me! Do check it out, I had a great time with these lovely ladies 🙂

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She Sings to Vultures

It’s another hot but dry day, without humidity for the first time in weeks. I am so grateful for the respite from the oppressive, thick air that makes it hard to breathe. And so I am outside, having wandered the hills and down the forest ridge to the middle of the valley below. The wildflowers are blooming all around me, the bees buzzing and the brilliant blue sky stretching out all around me.

I notice a bird, circling over the edge of the valley. I study its flight, and see that it is a turkey vulture. These birds have been moving northwards into Canada for the last 50 years, as the climate changes and the mass use of pesticides has been banned. Their silent, lazy, teetering circles on the thermals and the breeze are now a common sight in the area. But for many they are still an enigma, a threat, or even mistaken for eagles.

I have always welcomed these birds, though they are feared and mistrusted by others. I spent a long time in that valley, watching the flight of the bird, thinking about how it teaches us of the things that we would rather ignore in our lives. As carrion feeders, they teach us first and foremost about death.

In Canada, there aren’t any First Nations stories about these birds, as they are a recent addition to our landscape. There are a few from further south in the US, both positive and negative. But anyone with a little time can do some research to find out how they fit into the landscape, and how they can teach us their knowledge and wisdom of being.

They aren’t pretty birds, though in flight they are certainly imposing, and even majestic, with their long wingspans. They eat the flesh of animals that have died, and so are like nature’s clean-up crew, saving the spread of bacteria and disease by disposing of rotting corpses. The acid in their stomachs is strong enough to kill harmful bacteria, and so they are very much an important part of the ecosystem by taking care of things that would be harmful to other living creatures, ourselves included.

Their bald, red heads can look menacing, but are well-adapted to eating rotting corpses. Feathers would get in the way and be difficult to clean of harmful bacteria, and so their featherless heads make it much easier to get in and eat the flesh and then be cleaned afterwards, in rivers, lakes or streams as they drink, or in the rain. They defecate on their legs, which for many people is quite disgusting, however they are not the only birds who do so. The reason that vultures specifically defecate on their legs (bird poo and pee comes out together from one orifice, by the way, which saves water loss) is so that they can kill bacteria on their legs with ammonia after feeding on corpses and walking over them.

Their sense of smell is what alerts them to food. They have the largest olfactory system of any bird. They can smell carrion from over a mile away! Very handy to mother nature’s clean-up crew. They can also spot carcasses from up to a mile away, though they have trouble seeing in the dark and so are daytime flyers. Incredible birds.

And yet they are feared, or mistrusted, or reviled. I stand in the middle of the valley, watching the vulture’s flight. A chant bubbles up in my mind, one that I had created early this year. The tune seemed to reflect the soaring freedom of the bird’s flight, and my happiness at its existence. I sang, watching the circles it made in the sky, willing the bird to hear my voice and my songs of praise.

And it came nearer. Immediately responding, it heard me and came, following the notes of my song. I felt that it could feel the love that I had for it, the wonder and joy of its existence and the freedom of its flight. I poured my emotion into my song, letting it know of my joy in its flight. Closer and closer it came, lower and lower, listening to me and drinking in my love. Over my head it came low, and circled beneath the sun, in a dance of light and darkness that reflected its very being. I raised a hand to my eyes, sheltering them from the light of the sun to watch the bird glide in the white brightness of the sky right overhead. The long, dark wingspan stretched over me, and my heart touched that bird with joy and love and peace, and that emotion was returned to me from this incredible bird.

It made one final low circle around me as I stopped my song. It then bid me farewell, and thanked me for the song as it moved over to the other side of the valley, find new thermals and a new vista. The experience of the vulture is something that I will cherish and carry me throughout my lifetime.

As the bird flew off, I spoke these words from my heart:

Your flight is my inspiration

And the knowledge that upon my death,

You will take care of my body

Is my sanctuary

For in death there is life,

In life there is death

So has it always been

So shall it always be

I will always sing to the vultures.

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New Video!

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New Video: Self Belief

Between downpours I finally managed to get some filming done for a new video! Here you go 🙂 To see behind-the-scenes footage of all my videos, please consider joining my Patreon page 🙂

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New book now available for pre-order!

Well, that was quick, wasn’t it? My next book is now available for pre-order on Amazon. Here are the links:

Amazon UK: https://www.amazon.co.uk/Old-Ways-Witchs-Living-Magical/dp/0738775517/ 

Amazon Canada: https://www.amazon.ca/Old-Ways-Witchs-Living-Magical/dp/0738775517/ (may take a few more days to get the pre-order link on there)

Amazon US: https://www.amazon.com/Old-Ways-Witchs-Living-Magical/dp/0738775517/

Pre-orders really help an author, as it shows the publisher that there is interest in a new book and helps them to have more faith in it. So, if you can, please place your pre-order whenever you are able to, as these help just as much as reviews. The more pre-orders there are, the more the book will be bumped up in sales rank, and the more it will then appear in people’s feeds, etc.

It is coming out 10 March 2025 in the US, and 31 March in the UK (kindle versions may arrive sooner). So, here’s looking forward to March, 2025!

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New book coming out March 2025!

We have a cover for my new book coming out in March 2025! This is an advanced guide to Hedge Witchcraft, and follows on nicely from my previous book, The Path of the Hedge Witch: Simple, Natural Magic and the Art of Hedge Riding (currently on sale today!). This will be my third book with Llewellyn Worldwide, and it’s been a pleasure working with them again. I will let you know when it is available for pre-order! #hedgewitch #hedgewitchcraft #pagan #witch #witchy #witchcraft #witchcrafting #wicca #druid #druidry

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New Video: When No One Is Watching

What does your spiritual practice look like when no one is watching? 🙂