The Struggle is Real

Pagan books sales have gone down radically in the last year and a half, despite the increasing number of books being made available. It seems to reflect what many of us authors have been worried about for several years now. The sales aren’t even made up with e-books, as those have dropped significantly as well. Audiobooks for non-fiction still aren’t that popular either, and the revenue from them has always been minimal. So why is there this sudden and sharp decline in books sales?

When I first started learning about and practicing various forms of Paganism in the early 1990’s, books and events were the go-to places to gather the information that I sought out. The choice of books available in the bookstores was only a handful stuffed somewhere in the “New Age” section. The internet didn’t exist, but you could order books from glossy catalogues that companies such as Llewellyn provided, which wasn’t too bad if you lived in the US but if you lived anywhere else, the shipping fees were astronomical. And so you just had to make do with what your local bookstore provided. If you were lucky to have a witchy type shop near you, the selection was a little better, but shelf space was always at a premium. And we didn’t even bother much with libraries back then, because they would never stock those sorts of books in the first place. Finding books to read was a real struggle, but such a joy when you did find one that resonated with you.

The coming of the internet was a huge blessing for the Pagan community who wanted to connect with others, talk about authors and books and find solace with others when the community was so small and so widespread. Books began to be marketed online, which was a real boon to the publishing industry. And yet, with more people online than ever before, what has happened to book sales lately? Surely they should still be increasing?

Nope. I’ve talked to my publishers, I’ve talked to other authors and everyone is seeing a real downturn in books sales. We’ve been scratching our heads, trying to figure out why. As book lovers ourselves, it’s difficult to fathom how this downturn has come about so suddenly. So here is my take on what’s going on, and how it could very well spell the end of non-fiction books in the coming future.

  1. People can get information for free online. As people are online more and more and there are so many different channels to get information from, why buy a book? You could watch a video, read a blog and receive a ton of information anywhere for free. I know that if I was a youngster just starting out, the majority of my information would be garnered from this form of transmission simply because it is free.
  • People don’t have spare cash to buy books right now. Everyone I know is hurting more and more financially, and if it comes down to buying your groceries for the week or buying a book, you will buy the food. I hope.
  • You can find pirated copies of pretty much anything online. Need I say more?
  • Attention spans are waning. It’s a fact. “In the early 2000s, she and her team tracked people while they used an electronic device and noted each time their focus shifted to something new—roughly every 2.5 minutes, on average. In recent repeats of that experiment, she says, the average has gone down to about 47 seconds.” https://time.com/6302294/why-you-cant-focus-anymore-and-what-to-do-about-it/ (I actually had trouble reading this article, not because of attention span but because four different pop-ups kept interrupting my reading. Oh, the irony.)
  • When a book is released, it is competing will millions of other books these days. With so much choice, it’s wonderful for the reader out there. But for the author? It seriously dilutes the sales. Unless you have a slick marketing team that works for you.
  • Authors can’t afford slick marketing teams. The shift in lots of publishing has been to place the onus of marketing up on the author, as the publishers have to make cuts somewhere just to stay competitive. Most authors aren’t marketers. I spent nearly a decade in marketing for a world-famous music venue here in England. That has seen me in good stead for the last ten years, but even now I’m struggling against a tide of everything that I’ve mentioned above.

The struggle is real, folks. I hope one day that books will have a resurgence, that cosying up with a book on a rainy day will replace hiding under your duvet with your smartphone. There is just something about a book, something that feels like an old friend you can turn to, something that you can hold in your hands, that ages even as you age, the feel of something material rather than something immaterial.

 Go analogue for a while. Slow down. Smell the books along the way. Because who knows how long they’ll be here?

The Most Important Page of Any Book

The Most Important Page of Any Book

There are now lots of Pagan books out there, on a huge variety of subjects. Some are new, some are old, some are out of print but still available through second-hand shops and websites. I’ve recently been perusing some older and out of print books on Wicca and Witchcraft, as well as Paganism in general and it’s really hit home just how much one page of a book can make all the difference. In fact, it’s the most important page of any book. And what is that page?

The page at the beginning of a book that has the publishing details on it.

What? Yeup – that’s the bit that I find the most helpful from the start. Why? Because it gives you context. You can find out just when the book was written, so you will see © 2001 Witchy McWitch. These few words give you an idea into the time in which the words were penned, a snapshot in time as to what facts and truths were available, and what were not, and how they were presented. Under that you will see the publishing dates, such as “First published in 2012 by So & So Publishing”. There will be the initial publishing print date, as well as other information to let you know how many printings of this book there has been.  If you are buying the book brand new, this reprint information gives you an idea of how popular the book is, as well as the possible opportunities for correction during subsequent print runs by either the author (if they’re still alive) or the publisher (if at all possible).

So why is this important? Well, information changes, history changes as new facts come to light. Knowing just when a book was written will allow for some leniency with regards to what was known at the time, versus what we now know after decades of research. I can forgive a book that is 20+ years old for not having a good history of witchcraft, for example. With even older books I can be more forgiving. The use of terms such as “shaman” and “shamanic”, as another example, can be forgiven because that was the term being used at the time. If the book hasn’t undergone a reprint recently, or has been out of print for a while, then this information just can’t be changed. And this is, at least to this author, a source of anxiety. I don’t know about other authors, but often when you put stuff out there, it’s out there for good and people can forget the context in which it was written.

People change. Facts change. Views of history change. What is politically and socially correct, changes. But old books can’t change. Not unless a new publishing company picks it up, the author is still alive to consult about making the changes, and everyone is happy to go along with it. But so often I will see criticism and horrendous reviews of old books regarding the information contained within. If you look at the book within context, you will know that it is out of date regarding historical accuracy, and then you might be a little more lenient. But instead people slam the old authors, those who many of us from Gen X and previous grew up with. We know that some of the information is wrong, or outdated, if we have the privilege of being able to keep up to date with the latest books and information (and in today’s growing economic crisis here in the UK, and around the world, we know that people have less and less money to spend). Think about it for a minute. If you haven’t been able to buy a new book on an aspect of Paganism in the last decade or so for whatever reason (no money, no time to read it because you’re working two jobs and trying to raise kids, etc.) you won’t have the most up to date information. But people will still criticise you and the books that you have for it, when it is beyond anyone’s control.

(There is a caveat here – some books do just contain information that was made-up at the time, and the author knew it. Or it was just poorly researched when information was quite readily available at the time. I’m thinking of a certain book written in 1990 that states the ancient Irish peoples carved pumpkins. Yeah. We knew better even at that time.)

Books are a luxury. For sure. Not everyone has the ability to do the in-depth research, to keep up to date with the latest information and the world of academia. For some people it just bores the crap out of them. Some people are doers, not readers. We have to take a look at the bigger picture, and stop cancelling authors whose books are out of print, as well as over-criticising people for not keeping up to date with the latest academia. It’s just not possible for some people to do. It’s utterly beyond their control.

I am so lucky that I am able to search around to find these old books, to add to my collection. I am so fortunate that I am able to buy new books with the latest academic research. I understand my white, middle-aged woman privilege here. Which is why I’m not ranting at others online or in person about the material they present, the authors they like, the books that they’ve read or not read (apart from my small caveat above). Because there’s a whole world of circumstances that I cannot possibly understand.

People are throwing out, or at least recycling old books because some of the information in them is out of date, contains bad history or what not. But as I’m re-reading these old books, every time I pick one up I look at the publishing details, to remind myself of the context. I can then be more forgiving. It doesn’t mean that all the material is worthless – it means that we have learned a lot more since this book was written. Now, if it was a brand new book written in the last few years, I might have a different attitude, but again there are variables: is the book self-published? If so, then there aren’t any external editors to say to the author “Look, this claim that you make has been shown to be false, here’s some research for you to look up” or some such. Circumstances matter.

Acknowledging circumstances help us to live more compassionately.

One last thing to think about is that authors, if they have the good fortune to have kept going throughout the decades, will contradict themselves sometimes. This is a good thing, because it is showing growth (sometimes in the wrong direction, it may seem, but it shows that they are still seeking). I released my first Pagan book in 2012, written in 2011. I am most definitely not the same person I was 10+ years ago. I have said things in my older books that I cannot say today, because my life has changed. I mention in one of my old books that I’m vegan, but I haven’t been vegan for a long time now, for various reasons. But someone reading that book will still think I am, or may even criticise me later on when they read a subsequent book and find my position has changed. The history that my older books contain may not stand up to the test of time. But the message, the exercises, the feeling and the passion hopefully will, as long as people understand the context in which it was written.

Words are funny things. They’re like stones, and if you put too much stock in them, hold too many too close to your heart, they will weigh you down. We have to let some of them go, in order to fly. We have to change and adapt with the times, realise that there are circumstances beyond our control, or that we aren’t even aware of while holding a compassionate regard for the past, and an understanding of just how far we have all come.

Wonderful news!

A lovely thing arrived in the post this afternoon – my fully signed contract with Llewellyn!  It’s an honour and a pleasure to write for this publishing company. My very first book (Scott Cunningham’s Wicca: A Guide for the Solitary Practitioner) started me on my journey down the Pagan path around 25 years ago. Since then, many Llewellyn volumes are displayed proudly on my bookshelf, and in 2019 my book will be joining them!

More details to come, but for now, that’s all that I can say 🙂

Non US Self-Publishing and Tax

Here is some tax information that I discovered when enquiring about printing a book through Amazon’s Create Space platform. As a US company, non-US authors will have to get around the 30% withholding tax issue. It can be tricky, if you don’t know quite where to go and how to do it. So, here’s the best way that I found, which takes around 15 – 20 minutes.

  1. Don’t bother with an ITIN (International Tax Identification Number). Go for an EIN (Employer Identification Number) instead.
  2. To get your EIN, call the IRS at +1 267 941 1099. Do not call the international number on the IRS website – this number is always engaged, and will just hang up on you. The number above is a direct line to the dedicated unit in Philadelphia that deals with foreign entities (that’s you) who need an EIN.
  3. Tell them you need an EIN, as you are an author who wants to publish on the American Amazon’s Create Space platform. Then, give them all your details, and they will then give you your EIN number. Keep this number safe!
  4. When you’ve gotten as far as you can on the Create Space site in uploading the files of your work, etc., you will need to fill in tax information through Create Space before you can continue any further. Go to that page, and tick the “I have a Foreign/Non US tax number” (currently the third option on the list).
  5. Continue with the forms, and you will get to an online version of the W8BEN. Fill in your details, and in the box marked “Foreign tax identifying number enter your own EIN like so:  EIN-12-3456789
  6. You will be asked to review all your details, and then submit the forms. Do so, and voila, hey presto, you’ve done it! You can now carry on with uploading files and creating that brilliant piece of work.

Note: Some countries have different tax treaties with the US, so for example the UK has 0% tax payable. Other countries may differ. The online form through Create Space (W-8BEN) will automatically go to the right country code on the form and show the appropriate percentage of tax for you.

The information in this blog post is correct as of the date published – it may change in the future.

Manuscript submitted!

I’ve been working on my third book, The Awen Alone: Walking the Path of the Solitary Druid for some time now. I am now pleased to announce that the final manuscript has been sent to my publishers today for copyediting! Hopefully this title will be available by the end of this year (Moon Books Publishing, part of their introductory series, Pagan Portals). I’ve already had some lovely endorsements from authors that have inspired me over the years – let the awen flow!

“This is one of the best ‘core’ texts on Druidry that I have had the pleasure of reading.” – Cat Treadwell, Author of A Druid’s Tale and Facing the Darkness

 
“This is not a book about Celtic scholarship or the historical Celts, rather it is a guide to how to BE a modern Druid in the world today.” – Ellen Evert Hopman, author of A Druid’s Herbal of Sacred Tree Medicine, Priestess of the Forest – A Druid Journey, and other volumes

 
“It is enthusiastic, based in good practice, and allows the reader to start with sound and gentle steps. I heartily recommend it.” Graeme K Talboys, author of Way of the Druid: Rebirth of an Ancient Religion and The Druid Way Made Easy